Amex Canada's biggest offers of the year are live: Platinum hits 170,000 points until July 28

American Express Canada refreshed its welcome bonuses on June 4, 2026, and the headline number is hard to ignore: The Platinum Card is offering up to 170,000 Membership Rewards points, an offer Amex itself is positioning as the best of the year. If you have been waiting for a reason to pick up a premium card, the calendar just gave you one. This offer carries a hard deadline of July 28, 2026.

What the offer actually is

The 170,000-point figure is a tiered bonus, not a single lump sum you get for one purchase. Like most large Amex welcome offers, it is split across spend thresholds and time windows. That structure rewards people who can route real, planned spending through the card in the first months, and it punishes anyone who applies expecting an instant payout.

Before you apply, read the official terms and confirm:

• The exact spend required at each tier, and the deadline for each tier.
• Whether you are eligible (Amex applies a once-per-lifetime welcome bonus rule per card for many products).
• The annual fee and what is genuinely useful to you among the card's credits and perks.

We do not reproduce the full tier table here because promotional terms shift; the official Platinum page is the system of record.

It is not just the Platinum

The June refresh lifted offers across the Amex lineup. Two worth flagging:

• Aeroplan Reserve — elevated to up to 150,000 points in this cycle, one of the richest Aeroplan offers available.
• Business Platinum — up to 150,000 Membership Rewards points for incorporated and sole-proprietor applicants.

If you are deciding between the personal Platinum and the Aeroplan Reserve, the trade-off is flexibility versus airline focus: Membership Rewards transfer to several partners (including Aeroplan at 1:1), while the Reserve is built around Air Canada travel and lounge access.

Should you wait or move?

Welcome bonuses on these cards reset periodically, and Amex Canada has run strong promotions before. But "best offer of the year" plus a fixed July 28 cutoff means the downside of waiting is concrete: if this is genuinely the high-water mark for 2026, the next offer is likely lower. Weigh that against the annual fee and whether you can comfortably meet the spend without manufacturing purchases you would not otherwise make.

This is a snapshot. Offers and terms change constantly, so confirm every figure on the issuer's own page before applying. Nothing here is financial advice.